Second, get to the mind, decoding and mastering the power in numbers. First, get to the heart of the matter, becoming a student and master of the cultural dynamics that move and influence people, and that can only happen with a learner mindset and a cultural curiosity and exploration that is ALWAYS ON. To entrepreneurs venturing into the multicultural market I would say 3 things, which typically align to what I’d like to call the “marketing macarena”, getting to the heart, mind and wallet, in that order. And this was the pivotal aha! Moment for me recognizing that I couldn’t find the company or agency that I wanted to hire driven by data and inspired creatively by culture to tap into these high growth market opportunities- and CIEN+, XLAlliance then, was born. That intrapreneurial mindset moved me to pioneer the first ever enterprise wide multicultural marketing strategic roadmap, and co-founding the Hispanic Employee Resource Group “HOLA”, to establish a compelling case for action to turn cultural trends into impact and business growth. As one of the youngest executives then, as Global Director of Marketing Services in the Pharmaceutical sector, I realized I had the unique advantage and perspective to challenge how we look into commercial strategies, consumers and avenues for growth- and that ignited my business curiosity to push beyond the “obvious” definitions and application of diversity and inclusion. However, that entrepreneurial spirit activated within me while at Johnson & Johnson, where I spent a decade in a fast-rising career across Global Supply Chain and Marketing roles. I never ever thought I wanted to be a business owner or founder.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |